How SATS-Creuers simplified their cruise operations with automation

How SATS-Creuers simplified their cruise operations with automation


The cruise line business has shown a positive trajectory over the years. This unique section of the travel industry offers the best business opportunities today. Singapore based SATS-Creuers cruise services is one of the leaders in this segment. It brings world-class cruise terminal facilities to delight its customers across Asia. SATS-Creuers Cruise Services Pte Ltd. is a joint venture between SATS Ltd. (SATS) and Creuers del Port de Barcelona S.A. (Creuers). Known for its warm hospitality and operational efficiency, this market leader offers extensive cruise related services – leveraging on the combined experience in the aviation gateway and cruise terminal operations.

Challenges of a cruise operation

With their growing business, SATS-Creuers wanted to simplify their complex operations. At the same time, they were keen on enhancing their productivity and efficiency. Since cruise operations deal with large volumes of data, automation is a must. All financial transactions recorded manually with the legacy accounting system. Invoices too were manually sent to department heads for approval. Employees spent significant working hours on accurately tracking Accounts Receivable and Payable. The organization observed multiple discrepancies due to the lack of automation. Managing period-end closings grew laborious and exhausting. The same was true for the billing process. They were unable to handle various customer billing and automatic invoicing.

Since shipping operation is all about providing quality services, SATS-Creuers wanted a flexible pricing mechanism. They were keen on customizing operational pricing based on the type, size, and duration of ship anchorage. Each department was working in a silo without a centralized database. These departments could not communicate with each other. Budgeting proved to be another area of concern. Accurate revenue generation forecasting for each business account was not available.

How the right solution changed the course of SATS-Creuers’ business

After an extensive study, SATS-Creuers deemed Deskera a close fit for its accounting requirements. Deskera experts carefully assessed SATS-Creuers’ operations and comprehended that the single answer to all of SATS-Creuers’ concerns was – automation.

Deskera suggested its cloud-based integrated ERP solution to overcome these challenges. Both the organizations joined hands to write a success story. The entire process of recording and tracking of financial transactions, right from invoices and receipts, to orders and payments, was automated. The solution allowed quick and easy entry for sales orders, purchase orders, delivery orders, goods receipts and more. It streamlined and automated the entire procure to pay process by setting up a robust approval workflow.

Additionally, it provided a single integrated view of all business accounts via an interactive Chart of Accounts. With a flexible billing mechanism in place, one could have access to multiple pricing models and slabs, based on variable and dynamic product line. A fully compliant accounting system with IRAS guidelines, Deskera facilitated automated generation of GST report and IAF (Internal Audit File). The intuitive reporting tool provided detailed descriptions to forecast and gain more insight into SATS-Creuers’ revenue generation figures. It also offered forecasting and budgeting for monthly and annual entries. With Deskera mobile apps, SATS-Creuers officials could now not only have easily customizable ‘report views’ but transactional facilities as well.

And the growth saga continues

Post implementation of Deskera product, there were visible improvements in SATS-Creuers’ account management process. Due to the deployment of Deskera ERP, there were a significant reduction in errors and no time wastage. The overall productivity of the organization increased. All thanks to automation. SATS-Creuers officials could access status of different business tasks in real time. There was an overall 25% productivity increase in SATS-Creuers’ business operations.

Are you facing similar challenges in running your business? Contact Deskera today!

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Deskera is the leading Cloud software provider across Asia. Founded in 2008, Deskera today has more than 80,000 users worldwide. Deskera Cloud Apps help you achieve an end-to-end view across your business, manage and optimize your business operations and resources, improve operational efficiency, and more. And all this comes in an easy-to-use and quick-to-learn interface that can be accessed from anywhere. The key Deskera Cloud Apps are Deskera ERP, Deskera CRM, Deskera MRP, Deskera Project Management, Deskera HRMS, and Deskera LMS. We are delivering the most relevant and effective solutions to meet the industry-specific challenges you face in your business every day.

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