What if you notice one day a potential prospect forming connections with a competitor. In the window available to you, would you not want to close the deal as fast as possible? Of course, you would try and intervene before the deal falls through. But this would not be possible if that initial information was not available to you. And for that there will have to be some kind of integration between your business software and social media so that every time something like that happens you are alerted. Won’t it be advantageous if such a feature is inbuilt in your enterprise software or the ERP as it is known? Certainly, it would be.
Tracing the evolution of enterprise tech and social networking
Everyone is aware of the ubiquity of social media platforms. It doesn’t come as a surprise that enterprise tech including enterprise resource planning (ERP) and customer relationship systems—which enterprises use to run their business operations—are evolving to include elements of social media to improve customer experience as well as business generation. Corporates have only now started to realize the tremendous potential of social media integration to promote brand awareness and identity, improve internal communications involving partners and clients as well as consumers and vendors.
Social media integration can better client engagement
It is a myth that all social media is a waste of time. In fact, it’s a powerful tool that companies are only now starting to realize the potential of. Gone are the times when organizations used to build firewalls to restrict Internet access. In fact, they are leveraging the potential of social media for engagement as well as productivity.
“New-age enterprises and companies use different social media platforms like LinkedIn, Facebook, Twitter, Reddit, and Instagram to strengthen their messaging to consumers. Tech platforms are moving towards integration of social networking platforms and business functions. This is driven by the belief that social network development and integration could improve outreach,” said Shashank Dixit, CEO, Deskera, a global cloud-based ERP provider.
This integration, no doubt, involves using Web 2.0 like instant messaging to help customers, partners, and stakeholders create threads, discussions, or channels for those with common interests to work together and share information.
Discover possibilities of social media for enterprise technology
Such an integration of social media has the potential to be a commanding sales service tool. Companies can also utilize it to reach out to customers and unify customer experience across channels. There are tremendous possibilities. One just needs to unlock the door.